New IAB Aus report shows strong mobile and video growth

The Australian Interactive Advertising Bureau (IAB) recently released its annual online report which confirmed that mobile and video are quickly becoming the new superstars of digital.

With $3.3 billion being spent on digital in 2012, market expectations were exceeded by 18%.

Mobile advertising grew by a staggering 220% compared to standard advertising (flash ads etc.) which grew by 10%.

Standard advertising is still dominated by motor vehicles, finance and real estate however, the biggest increases in expenditure came from retail and FMCG as they switch to more of an online focus.

- Luke