What is Native Advertising

There is a shift emerging within the digital landscape to move towards, what is commonly referred to as native advertising. The long-lasting, favoured banner ad placements are starting to lose their charm with advertisers looking to communicate their messaging in the least disruptive, content integrated way possible.

But what is native advertising?

There lies the problem; it's difficult to find two people who share the same definition.

Putting that aside, an over-arching way to explain native advertising is when an advertiser attempts to engage the viewer by offering valuable content that is related to the user experience. It's highly comparable to an advetorial.

With native advertising spend estimated to grow by more than 12% in 2013 and statistics stating that 52% of users look at native advertising more frequently than standard banners, it really is a method of delivering content that deserves to be recognised and considered.

If you still are a little confused by what native advertising entails, check out this infographic from Mashable.

-Luke