In general marketers tend to use a lot of acronyms, from B2B to ROI, KPI to IO and so on. However, the sheer volume of acronyms used in digital marketing takes this to a whole new level. When starting in digital, the ease of recollection and frequency in which acronyms are thrown around can often be intimidating. So, here's a list of the most common acronyms that are used in digital marketing.
AR - Augmented Reality
CMS - Content Management System
CPC - Cost Per Click
CPM - Cost Per Thousand
CR - Conversion Rate
CRM - Customer Relationship Management
CTA - Call To Action
CTR - Click Through Rate
DM - Direct Mail
DMP - Data Management Platform
DR - Direct Response
ESP - Email Service Provider
FB - Facebook
FTP - File Transfer Protocol
GA - Google Analytics
HTML - Hyper Text Markup Language
HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure
IP - Internet Protocol
ISP - Internet Service Provider
PV - Page Views
RON - Run Of Network
ROS - Run Of Site
RT - Retweet
SEM - Search Engine Marketing
SEO - Search Engine Optimisation
SMO Social Media Optimisation
SMS - Short Message Service
UGC - User Generated Content
UV - Unique Visitor
VM - Viral Marketing
XML - Extensive Markup Language
- Luke
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