Facebook new feature: the reply button

How many people noticed awhile back that Facebook gave us the ingenious idea to reply back to people's comment individually? Gone were the days of replying back with a tagged name on an never ending thread. Then suddenly, they took away this feature from brand pages but left it on personal profiles (It was a testing phase).

Now it's back for good and they've brought a new feature with it too. The most engaging comments will now be shown at the top- good and bad news.

The good news for marketers is that you can find out what is your most popular comments without scrolling through the hoards of comments. The bad news is that they maybe negative comments.

One annoying thing I find with this is that now all your fan's comments are out of order! Now when I go to check notifications, Facebook doesn't take me directly to the comment but to the thread. I will now miss out on following up on fan's comments because everything is out of order.

- Enna